The day I started my business I made myself a promise which I have been following till this very day that no matter what but my brand will always be unique and strong visually. In this case I’ve been improving and growing a lot in both – photography and design. Of course the improvement has coast me not only time, but also money. I guess these two you just can’t avoid, but you can avoid being boring, unprofessional and not attractive. And since we are talking about the infographics or any graphics, icons in general – these are huge, and really important in brand’s visual identity and marketing :) They are the first impression and when it comes to business – first impressions are crucial, cause they can make or break a sale! Click through for more unless you’re not interested in growing your blog/brand/business and visual identity! + FREE infographics set included at the end of the post!
So. Infographics. Yes, as much as they’re trendy these days, they are also actually working. I’m super happy to see many creative entrepreneurs and even bloggers starting to use those. My story with the infographics began quite early. Those who follow me and been reading my blog since the very beginning probably could recall the older looks of my DESIGN business website which always was very much about illustrations and designed graphics. Yes, I love to draw and create all those kind of things like patterns and infographics, and I’ve learnt that at some points they are even better than photographs. Like for example since I’ve started creating and including particular icons in my blog post headers and pinned them on the Pinterest – the traffic and repinned pins statistics has grown a lot! And the day I’ve put my blog and brand design services not only in words but also in images (the ones you see above) I discovered that it’s much easier for my potential client to learn what kind of services I provide with, as it’s also easier for them to choose! So why those infographics matter so much? What is it about them that makes them so important, especially in marketing? Here I’ve got you all the answers:
• It makes the information more appealing. Did you know that 70% of your sensory receptors are in your eyes? Almost 50% of your brain is involved in visual processing, and we can get the sense of a visual scene in less than 1/10 of a second! With infographics, information is presented with more appeal which makes it more effective than mere words and text. The creative use of colors, lines, and shapes makes it unique.
• It’s easier to understand. Infographics help because we suffer from information overload: we receive 5x as much information today as we did in 1986. 34 gigabytes or 100,500 words – the amount of information we consume outside of work on an average day. On average users only read 28% of words per visit. With the infographics and any graphic images you won’t have to break your brains trying to understand long pages of data and numbers because you can easily get the idea with a single glance at an infographic.
• They are more engaging. Complex information will certainly bore you. Who would spend a lot of time reading pages of info? Who would spend a lot of time understanding complicated facts and figures? Well, some would still do that but most people won’t. It seems like a waste of time when you can actually get info in a simpler manner through infographics. Researchers found that color visuals increase the willingness to read by 80%.
• They are accessible. A study found that when it comes to comprehension rates of medicine labels: 70% rate of understanding for labels with text only, 95% rate of understanding for labels with text and pictures. People following directions with text and illustrations do 23% better than people following directions without illustrations.
• They are more persuasive. Due to its unique way of presenting information and its clear manner of arrangement, it can easily persuade the readers. It is more convincing and influencing. The readers would less likely doubt the data they are seeing. Of course, no one would waste effort in designing such a great infographic to merely lie about information.
• They are easy to recall. People remember: 10% of what they hear, 20% of what they read, and 80% of what they SEE and DO. That is why television advertisements are effective because of the use of visual presentation. Infographics give a similar effect.
To sum it all up – infographics are easy to digest, fun to share and definitely more engaging :) In this post I’ve showed you the infographics which are more based on the blog, design, social media, web development, statistics, demographics, etc. Tho infographics are good for any kind of brands, business and business profiles :) Even for bloggers! In this case I’ve got something FREE for ya and that definitely is the set of infographics for bloggers + creative entrepreneurs. Some laptop, notebook, pens and other stationary included, as well as beauty and fashion images! Make sure your name and email is on the list so You also get the access to the FREE resource library where all the good is hidden! :) See you there, unless you’re not likely to grow your brand’s visual identity and business :)