You all heard them talking a lot about Pinterest lately and how important it is to your blog or business. I do agree with each and everyone saying that you need a Pinterest, and you gotta put some work in it. Come on, it’s a second most popular tool that any of us would use for researching something. And actually this tool is number 1 when it comes to visuals as it’s all about that! So today I’d like to talk more about the good Pinterest image that drives clicks and is most shareable, as that kind of image can break a sale, increase traffic to your website or simply gain you more followers.
But first of all I’d like to celebrate the milestone that I’ve achieved last week! I finally made to 1.5k followers on Pinterest and that I consider as a great accomplishment indeed! I’ve started putting more work in it since I’ve learnt that actually Pinterest is the social media nr 1 that drives most traffic to my blog and business website! When I used to have an etsy shop – most of the traffic would also come from Pinterest. But the big traffic is nothing if it’s not in your target. And to attract the right audience you gotta focus on the visual that you post and pin to your Pinterest. And here I’ve got some tips on what makes a good Pinterest image (these I’ve tried myself, and they actually worked – I’ve grown from 500 to 1.5k followers in less than a month!):
• Optimized for search engines. Use your keywords in the image file name for both ways – either you’re uploading an image straight from your computer or pinning it from the website. Remember that 87% of Pinterest users say they trust Pinterest over any other network, while 47% say they’ve acted on an offer through Pinterest. So captivating Pinterest image will not only attract attention to your pins – but it will also encourage interaction & inspire growth! Also, don’t forget to fill out the description – give details about the content they’ll find on the other side of that image, which also works as search engine keywords!
• Easy to read. Do your homework! Get inside the head of your followers and try to speak their language – but don’t use a bunch of mindless industry jargon. No one wants to be talked to or through. Keep your language professional, but conversational. Pinterest users will notice the image & test before they read your the description. Make sure you create an image with text in it that’s easy to read & understand. Don’t forget it has to stand out!
• Branded. Think of your Pinterest account as a branded channel. And stay on brand! Determine what colors, fonts, graphic style & typefaces you will use in your marketing. Then translate that across all of your images. Your brand is far more than a marketing message. It’s the customer experience & journey. It’s your mission & core values that you communicate consistently.
• Calling to action. If you want people to take the next step with you, then tell them! Don’t assume your Pinterest followers know what action to take. Include a call to action – and make sure it’s crystal clear. Ask a question, give a solution, encourage them to click for more or inspire them to follow you – and all that you can do in the description box or even type in the image!
• Vertical. Yes, Ya heard me right. These are the most pinned, repinned and liked images on Pinterest as they are long enough to be seen while you’re scrolling down. And these I recommend making as long as possible! For example – my most popular image is this one! See how long? Yeah, go and make many of those and bring them to your Pinterest! :)
• Helpful. People love using Pinterest to learn how to pursue their projects and interests, and it shows—informative Pins are up to 30% more engaging than other pins. To make your pins more informative, try adding advice, instructions or how-tos. You should write detailed descriptions to give people a clear idea of what the pin is about, and play around with using some simple text on top of the image to quickly describe the pin.
• No human faces. Images without faces get repinned more often than images with faces. Among images shared by brands — retailers, media, etc. Those without human mugs are repinned 23 percent more often. As much as surprisingly it is – it’s actually true. For example my most pinned OOTD images are those where you can’t see my face :)
• Little background. When an artificial background rises above 40 percent of the total image area, repins are typically halved or quartered. Use a background that provides a compelling context in minimal space.
• Multiple colors. Images with multiple dominant colors garner more than three times the replies as images with just one. Strong pink, light green, dark green, red, and gray. I’d also say use more red than blue.
• Moderated light and color. Images with 50 percent color saturation get repinned four times as often as images with 100 percent saturation, and 10 times as often as totally desaturated (black and white) images. A similar dynamic holds true for brightness; very light and very dark images are, generally speaking, repinned one-twentieth as often as images with medium lightness.
And since I’ve started applying all those tips – my Pinterest engagement went from 91 to 636 repins! Tho I do understand that creating a great image for Pinterest can’t be easy for everyone! And that’s why I have a few of those in my Free resource library which you can access by getting on the list! So if you need a help with a Pinterest image that you can later use in a future – enter your email in a box below, and download them right after the confirmation letter! :) Also, do not hesitate and get in touch if you have any questions, I’m always here to answer those! Talk to you soon!