Keeping up with your branding further, and of course I mean the visual part, is as crucial as building one. That’s why you get your hands on this in a first place, am I right? That’s why you make such a decision and invest in your visual branding design, hire a designer or at least consult one and DIY all by yourself!
Either way – the choice is yours and you’re more than free to have one (actually more)! But in this post I’d like to point out a few things that will help you to double check with your branding and see if it needs an update. As well as a Checklist and A Design Builder which are pretty handy while keeping up with your branding further in a future! These two are waiting for ya at the end of the post – so ya better keep on reading, m’friend!
Remember last time I talked why branding is so important? But do you know when it’s a right time to get one or update your current? There might not be such a thing as a right time, however, there are signs. Do you believe in those? Here I’ve got some that might change your mind, especially when it comes to actions…
I know how important is your brand and web and that sometimes it’s not so easy to make a decision regarding the changes for those. Or even opposite – we sometimes go forward too fast without really thinking if that’s necessarily needed.
I’ve seen far too many creative entrepreneurs and friends spend thousands of dollars on a shiny new brand only to do it all over again 12 months later. Rebranding is a big task to take on, and it’s a task that you should be sure about and ready for.
You don’t want to waste that kind of time and money if you’re going to keep doing it again and again.
A good brand is consistent. It doesn’t change every 6 months; it remains solid and trustworthy.
So today I’d like to outline a few signs which will help to decide whether you need a rebrand or not.
4 signs you SHOULDN’T rebrand
You’re new management and you’re rebranding for the sake of it. I get a lot of inquiries from business owners who have recently bought a business and want to put their stamp on it. But if there’s nothing wrong with the current branding, you shouldn’t change it just because you want it to feel 100% yours. That’s not a good enough reason to rebrand. If it isn’t broken, don’t fix it.
You’re bored of your brand. This is a common reason why bloggers and creative entrepreneurs rebrand their businesses. But being bored of your brand isn’t a good enough reason either. Ask yourself- why are you bored of your brand? Is there a deeper reason why you feel you don’t connect with your brand anymore? Or are you just being picky?
You can’t afford it. If you’re totally broke, please don’t spend thousands of dollars rebranding. Instead, purchase a small branding package that is under $1000, or just a logo design on its own. Professional branding is hugely important to the success of your business, but if you’re broke, just invest in the brand necessities (logo, fonts, color palette and website). You can purchase stationery designs, social media designs and more when you’ve built up your business.
You have no real clarity. Before rebranding, you need to gain some brand clarity. You need to understand who your target market is, what your goals are, and what your business purpose is. One of the worst things a designer wants to hear is ‘I’ve changed my mind on my business direction. I will no longer be needing the designs you created for me.’ Having to take someone’s money for designs they’re never going to use is a real kick in the gut. It’s not a happy thought for your designer, and it’s certainly not good for your business or your bank account.
5 signs you SHOULD rebrand
Your sales have decreased. If your sales aren’t very high and you’ve tried everything to increase them, maybe you need to try rebranding. Rebranding can sky-rocket your website views, spark the interest of new customers, and reignite the interest of your past customers. It can bring an old, outdated brand back to life with a new purpose and an updated style.
You get lots of traffic but no one sticks around. If your website bounce rate is really high, you don’t get many loyal readers or clients, and your business feels bleh even though you’re pouring your heart and soul into driving people to your website, something needs to change. If your brand is beautifully on point, your conversion rate should be pretty high. If it isn’t, you should start thinking about rebranding. The issue could simply be that your leads are not connecting with your brand and website.
You don’t get many client inquiries. What I said above applies to this point too. A couple of years ago one of my clients rebranded because she wanted to target a higher-paying audience. She designed her own brand materials and website. But what happened? Crickets. She didn’t get any client inquiries for a solid two months. When we went over her brand vision, rebranded her business and redesigned her website, clients started coming in and she began earning regular income again.
Customers and clients make quick decisions based on how your brand and website looks, so you have to make sure they look cohesive and professional- good enough to make people stick around and find out more about your business and how you can help them.
You’ve changed your business direction. Sometimes people decide to change the direction they’re going in. You may have been working as a copy writer for years, but yearn to become a life coach and finally decide to pursue it. That’s OK! Go with your gut. But make sure you look into rebranding, because big business changes like these often need a new look to accompany them. Your old branding may not portray the feeling you want to portray now, or it may not attract the right clients and customers. That leads me to my next point…
You’re attracting the wrong customers. If your brand is attracting the wrong clients and customers, this is the biggest sign that it’s time to rebrand. I get a lot of clients who come to me with this problem.
Well, do you believe in signs now? Have the ones above spoken to you? I really hope so! Either way: if you still got a question, or even a few – do not hesitate to ask! Leave your notes in comments below or simply get in touch with me via email!
If you need help with the rebrand – I’m your pal. Check for more of my services and let’s get it done!
While for the Checklist and Design Builder click on the button below, get on the list and access my resource library where it’s hidden + there you will find plenty more of the design templates, color palettes, etc to help you with the branding!