We’ve all heard a word Branding, and we all are aware of that. I kinda get confused when people mention it, cause what exactly they mean is just a web design, or a logo. Branding isn’t just a simple logo, or a website for a huge company. It isn’t only for huge companies either. It’s for your blog, your business, and it’s that complete visual identity, professional and cohesive overall feed and feeling. Your brand is how people feel when they think of you, when they see your images while scrolling social media or visiting your website. Is it important? Hell ya! And very important indeed! In this post I’m going to share all the reasons why.
So what is branding?
‘Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.’ entrepreneur.com
Your brand is what people say about you when you’re not in the room.
Indeed. The branding is the first thing that helps your potential client decide whether he needs your product, service or not. Even tho we often say don’t judge by the book’s cover, but at the end of the day – it’s still very important, and still the thing that attracts your attention at first. Same with the branding. I often get compliments about my blog’s, branding design, the color palette and whole aesthetics from my clients, and these make him or her decide whether they should hire me for their needs or not. So to sum it all up, branding is the whole of it. The logo, the web design, the photography, the aesthetics, the writing style, the product – it’s packaging, even the way you dress and talk.. Well, maybe not those, but if they goes well with the rest – then you’ve got heck of a branding!
Why branding is so important?
• First Impression. First impressions are crucial in business. They can make or break a sale, build or destroy trust, and encourage or discourage engagement. A cohesive, well-designed brand communicates the right message and gives first-time visitors and viewers an accurate first impression of your business and/or blog.
• Professionalism. A well designed brand or blog can help you appear to be more professional, resulting in an audience that respects you and takes you seriously.
• Trust. Trust is a must to making sales, booking clients, and growing a loyal, engaged audience. To build a trust among first-time website visitors and potential clients and customers the design is one of the most effective.
• Recognizability. A strong brand is recognizable even when the logo isn’t present. It’s identifiable by its tangible, visual elements (logo, colors, fonts, patterns) and its intangible, non-visual elements (terminology, tone). If your brand isn’t cohesive, it’s hard for others to recognize you when one of your images appears on social media or when they see one of your products being used by another customer. Each element of your brand helps your audience identify your business.
• Memorability. People are very visual; we remember things by their appearance. A well-designed brand/blog gives your audience a mental picture of your business and helps them remember it.
• Identity. A design gives your brand/blog life, in a sense. It gives it character and an identity, and it gives your audience something to relate to, whether your brand is casual and friendly or modern and sophisticated.
I’ve talked already about the key benefits of using the photography which is also the huge part of the branding, and so is the media kit. But when it comes to blog design – I’d always say try tyding and minimalizing things up. Treat your blog as your own baby. I know that everyone’s got different styles and tastes. But minimal has never hurt anyone. I’m not saying that your blog should consist only two menu buttons, logo, and a couple of pictures in the post area. What I mean is – think more. And more about the good blog’s design you can read here.
I hope these reasons and the whole post has inspired you to keep up with your blog’s or business branding! I’m the one who’s always working on that, even if I’m not. I’m always aware of the things that surround me. I like to photograph and collect the patterns, colors or images that sometimes I notice even while walking down the street. I might sound like a freak, but I like to look for inspiration everywhere, especially in the very little details that usually are unoticed. I guess that’s what helps me to keep growing. The design world might be something unknown to some of you – so I can promise that I’ll be sharing some e-courses and tutorials on that, and you can always get in touch if you have any question, or need some advice! In a meantime – check out my branding design services and gimme a shout if you’re up for one! To keep you even more motivated – I have prepared some design guide sheet, which you can get after you sign up to the mailing list! Make sure you receive that subscribtion confirmation letter where the access to our FREE resource library is hidden! :)